SEO and paid ads solve different problems. Paid campaigns can create demand quickly when the offer and landing page are ready. SEO compounds more slowly, but it can reduce dependency on paid traffic over time.
Start with intent
If customers already search for your service with clear buying intent, SEO pages and Google Ads can work together. Paid search tests the keywords and landing pages faster; SEO turns the winners into long-term assets.
When PPC comes first
Use PPC first when you need fast feedback, have a clear offer, and can track leads properly. Do not use it to hide a weak website or unclear message.
When SEO comes first
Use SEO first when your website is thin, competitors already own your best searches, or your buying cycle needs education before enquiry.
The best plan usually starts with a small paid test while the SEO foundation is being built.